7 best email marketing platforms for small businesses to boost engagement and sales

Running a small business? Then you know that every touchpoint with your customers counts. Email marketing remains the MVP of digital communication, offering a sky-high ROI for minimal investment. But with so many platforms on the market, how do you pick the right one for your brand?

Fear not. We’ve rounded up the best email marketing platforms that small businesses can harness to connect, engage, and convert. Whether you’re scaling your ecommerce empire or running a boutique service, these tools have the features (and price tags) to fit your needs.

1. Klaviyo – Best for ecommerce personalization

Why it stands out: Klaviyo dominates the ecommerce email game. With deep integrations into Shopify, WooCommerce, and BigCommerce, Klaviyo pulls in customer data to deliver hyper-personalized campaigns.

Key features:

• Advanced segmentation and automated flows
• Dynamic product recommendations
• SMS marketing integration

Price: Free for up to 250 email contacts. Paid plans start at $20/month.

Best for: Small to mid-sized ecommerce brands hungry for advanced personalization.

2. Mailchimp – Best all-in-one solution

Why it stands out: The OG of email marketing. Mailchimp is as versatile as it gets, catering to beginners and pros alike with user-friendly templates and robust automation.

Key features:

• Drag-and-drop editor
• Landing page builder
• Pre-built automations for abandoned cart recovery

Price: Free 14-day trial, then plans start at $20/month.

Best for: Businesses looking for an all-in-one platform with intuitive tools.

3. Brevo (formerly Sendinblue) – Best for scalability

Why it stands out: Brevo combines email, SMS, and chat marketing under one roof. Its pay-as-you-go pricing makes it a favorite for scaling businesses.

Key features:

• Transactional emails and SMS
• Real-time analytics
• CRM integration

Price: Free for up to 300 emails/day. Paid plans start at $9/month.

Best for: Growing businesses needing scalability and multichannel marketing.

4. Kit (formerly ConvertKit)– Best for creators and bloggers

Why it stands out: Built by creators for creators. Kit’s minimalist design keeps your focus on building an audience and selling digital products.

Key features:

• Visual automation builder
• Tag-based subscriber management
• Seamless integration with ecommerce platforms

Price: Newsletter plans are free for up to 10,000 subscribers. Creator paid plans start at $25/month.

Best for: Content creators, bloggers, and course creators.

5. Constant Contact – Best for event-driven businesses

Why it stands out: If you’re running events or managing a nonprofit, Constant Contact is your go-to. Its event management tools make it easy to send invites, track RSVPs, and follow up.

Key features:

• Event registration tools
• Social media marketing integration
• Real-time reporting

Price: Plans start at $12/month.

Best for: Nonprofits, event planners, and SMBs with a strong event focus.

6. Moosend – Best for automation lovers

Why it stands out: Moosend punches well above its weight in automation, offering enterprise-level features at small business prices.

Key features:

• Advanced automation workflows
• Real-time analytics
• AI-powered product recommendations

Price: Paid plans start at $9/month.

Best for: Small businesses looking to automate marketing without breaking the bank.

7. MailerLite – Best for simplicity

Why it stands out: MailerLite focuses on simplicity without skimping on power. It’s perfect for small businesses that need beautiful emails without the fluff.

Key features:

• Drag-and-drop editor
• Simple automation tools
• Surveys and pop-ups

Price: Free for up to 1,000 subscribers. Paid plans start at $9/month.

Best for: Small businesses looking for no-fuss email marketing.

How to choose the right email marketing platform for your business

Not sure which platform fits your vibe? Consider the following:

• Your goals: Are you focused on driving ecommerce sales or building a loyal following?
• Budget: Do you need a free plan or can you invest in advanced tools?
• Ease of use: Some platforms are plug-and-play, while others require more learning.
• Scalability: Make sure your platform grows with you.

No matter which platform you choose, investing in email marketing is a no-brainer for long-term growth and customer engagement.